Service Design is the process of developing products and services off the back of real human insights. We craft our strategy and creative around the process of service design, a robust methodology that has been tried, tested, and proven in a myriad of industries and markets. Service Design is a collaborative process with checks and balances to make sure that what we build leads to effective solutions.
Design Thinking is comprised of five, clear steps: Empathise, Define, Ideate, Prototype, and Test.
It is a simple way to approach business and marketing problems. It takes both business and customer objectives into account. It refines those objectives and makes them more campaign-able. It gives ample room to ideate within the space of clear insights.
Design Thinking is scaleable and flexible, allowing us to ideate within the constraints of time and budget.