Why we do it
Reimagination leads to products and services that change the world. It helps brands to bring their purpose to life in tangible ways. Reimagination allows brands to be experienced in way that makes them more useful, memorable and shareable. It creates opportunities to open up new markets, revenue streams and make full use of hidden assets.
How we do it
We find the creative sweet spot between three important things:
Empathy: It all starts and ends with the person we are creating for. By putting ourselves in their shoes we are able to fully grasp what they need, what they want and what worries them. This helps us make human-centred stuff.
Technology: Technology is the thing we pick up to make ideas happen. We bring our digital expertise and understanding into the process to make full use of the latest in technology innovation.
Business objective: We work with our clients to have a clear understanding of what it is they are trying to do from a commercial perspective, because the answer is only ever as good as the question.
We deliver reimagination through service design methodology which means we spend a lot of time immersing ourselves in the life of the person we are designing for. We facilitate and host co-creative workshops where we spend time with the people who bring the brand to life and those who can bring more insight into the process. Workshops are guided with service design canvasses that aid learning, ideation and ranking of ideas. We ideate against the service gaps we uncover during the process and we manage the build of touchpoints, tools, products and services and communication campaigns.